Generative Engine Optimization · Field report
How often does AI actually recommend Lodgify?
I pointed my own GEO measurement engine at the question your future buyers are already asking ChatGPT, Claude, Perplexity and Gemini: "what vacation rental software should I use?" Here is Lodgify's real share of model against 8 named competitors, and what I would do about it in 90 days. A working sample for my application to Head of GEO / AI Search Optimization.
--%
of buyer-intent AI answers mention Lodgify. You lead the category, ahead of Guesty (80%) and Hostaway (79%).
but
--%
on ChatGPT search, the surface most buyers actually use. Roughly one in three high-intent answers leaves Lodgify out. That gap is the job.
Visibility by engine
Not every AI surface treats Lodgify equally
Share of model is the percentage of answers that mention Lodgify. Training-recall engines (Claude) and live-retrieval engines (Perplexity, Gemini, ChatGPT search) reward different things, so a single number is never enough. You manage each surface on its own terms.
Visibility by buying intent
Where Lodgify wins, and where it goes quiet
The same brand can be the top recommendation for one question and absent from the next. Segmenting by what the buyer is actually trying to do is how you turn "we rank ok" into a roadmap.
✓ Lodgify already owns this
Answers where Lodgify is the #1 named recommendation. Defend and compound these.
✗ Competitors win this without Lodgify
Answers that name a rival but never mention Lodgify. Every one is recoverable pipeline.
Competitive share of voice
Who the models name most in this category
Mentions across all engines and queries. This is the leaderboard the buyer never sees, but every purchase decision now runs through it.
Citation sources
The pages AI reads before it answers
When the live-retrieval engines cite a source, these are the domains they pull from. Winning GEO means winning the pages on this list, not just lodgify.com. This is the off-site authority target.
My first 90 days
The plan I would run on day one
Channel ownership, not a checklist. Learn the business and build the measurement, win the categories Lodgify should already own, then compound it with automation while defending the classical SEO foundation.
Days 0 - 30
Learn Lodgify, then build the instrument
- Go deep on the business: the product, the ICP, the segments, the sales motion and the real competitor set, so GEO is wired to how Lodgify actually wins, not a generic playbook.
- Build a Lodgify-customized GEO system: I do not buy a dashboard, I build one. An always-on share-of-model tracker across all 5 engines, tuned to Lodgify's segments and competitors, the production version of this teardown.
- Audit the GEO foundation: llms.txt, JSON-LD (SoftwareApplication, FAQ, comparison), AI-crawler robots policy, markdown/plain-text access, crawl efficiency.
- Map the buyer-intent query universe and define the KPI: share of model by query class and engine, with a competitive baseline.
Days 30 - 60
Win the contested categories
- Ship citation-pillar content for the head "all-in-one / best PMS" queries where Lodgify currently trails Guesty and Hostaway.
- Build comparison and alternative pages engineered for LLM chunking and citation (Lodgify vs Guesty, best Guesty alternatives for small hosts).
- Earn entity authority on the third-party domains the models actually cite, and deploy structured data programmatically across the site.
Days 60 - 90
Compound & connect to revenue
- Agentic content pipeline for long-tail jobs-to-be-done queries, plus automated weekly citation monitoring and alerting.
- Feed visibility into Sales: ICP-level and buyer-journey intent mapping, so GEO drives pipeline, not just impressions.
- Defend classical SEO in parallel (technical health, Search Console, authority) and ship the executive dashboard and monthly readout.
I did not write about GEO. I ran it on you.
This entire teardown was produced with Tripcite, the AI-search visibility platform I built, in the industry I have worked in for two decades. That is what owning the GEO channel at Lodgify would look like from week one.
AI-Search Teardown